How One Small Game Company Built A Brand By Turning Objects Into Game Ideas



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FOR IMMEDIATE RELEASE: New York, NY: Specialty Toy & Game Manufacturer, Funnybone Toys, celebrates its popular 2015 game, Juxtabo, being carried by Target Corporation this fall in several of their key stores.

The designers of Funnybone Toys have released nearly a dozen games since 2012, and they can pinpoint an everyday object or image that served as the inspiration for each game.

Juxtabo is no exception. The game is considered a “light strategy” game for lovers of chess, checkers and puzzle games; players stack 2-colored pieces on top of each other to create patterns shown on cards. Once players make a pattern, they keep that card, and the player with the most cards completed at the end of the game is the winner.


The inspiration for the primary components in Juxtabo – the 2-colored round playing pieces – came from macaroon cookies – the multicolored, French version of the popular confection.

“It’s really amazing to think about how we were so fascinated by the colors in a tray of macaroons, and started thinking of how we could incorporate that colorful element into pieces of a game. We literally built the game around the pieces, with small tweaks to their design made as we play tested.” says Funnybone Toys President and Chief Game Developer, Julien Sharp. “We are just so thrilled to see such a welcoming response to the game by retailers and their customers, and to see it in Target stores this holiday season.”

Juxtabo has an MSRP of $29.99, and can be played by 1-4 players ages 6 and up.

About Funnybone Toys:

Funnybone Toys® makes games that use good design to stimulate creativity. Ranging from light strategy games, word games, and card games, their games are designed to encourage family fun, with several titles suitable for parties and game nights.

In addition to best sellers Juxtabo® (2015), Disruptus® (2013) and Spectrix® (2012), Funnybone Toys released four new products in 2016: Anaxi™, Spirot™, Arrazzles®-Under the Sea and Melvin+Simon™.

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